Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium

Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium

Blog Article

This study examines the implementation of market strategy and marketing mix strategy and customer relationship management affecting the customer value and its implication on the marketing performances.In this research, market strategy includes market segmentation and targeting, positioning.Marketing mix strategy includes jazzy select gt parts products, price, place, and promotion (4 Ps), while the marketing performance includes sales volume, profit, and the market share.

This study uses survey research method, data were collected from 100 heads of authorized dealers premium SUV in West Java and Banten Proviences as respondents, with data analysis using path analysis.Based on the research results, it was concluded that the performance of marketing authorized dealer of premium SUVs in West Java and Banten Proviences influenced by customer value, and customer value is affected by the implementation of market strategy, azalea southern charm marketing mix strategy and management of customer relationship management either partially or simultaneously.